Nerding out on SaaS Marketing

If you know me, you know I can talk marketing all day. I was lucky enough to get the chance to do just that with David Abrams of demio for their SaaS Breakthrough podcast.

We talked about the challenges in startup marketing, the importance of culture, and how marketing experimentation is changing the way we learn and grow.

Check it out and let me know what you think!

A New Adventure

You know those “night before the first day of school” jitters? Yup, that was me last night. A little bit nervous, but excited, and couldn’t wait for morning to come. With new office supplies and my first day outfit laid out, I was ready to go. Why was that, you might ask? Well…

Today I started on a new adventure. I’m proud to be an official part of the Olark team today, working on Customer Communications with this awesome team. Making happier customers is my greatest passion, and working with the team at Olark, we’re dedicated to doing just that!

After many years in the accounting community, I’m taking my love of tech and helping businesses to a new world. I’ve spent the last 7+ years here – a group that has welcomed me with such open arms, taught me so much, and where I’ve made many amazing friendships. While I’ll miss the tax season excitement and #pstech parties, I’ve still got some finance nerd in my blood!


What I will forever remember as one of the most fun days I've ever had!
It’s a CPA parrrrrtaaaay!


To Jody, Jason, Tom, Marie, Kim, Brian (and Brian), Catherine, Craig, Jennifer, Kerri, Misty, Doug, Alan, both Gregs, Elaine, Joel, Gary, Seth, Danielle, Isaac, Michelle, and so many more – I wouldn’t be where I am today without all of you. Thank you for your wisdom, support, and friendship (don’t be a stranger! I like you all too much!).

With that, I’m excited for a new challenge – new tech, new team, and new problems to solve. There are some incredible things happening at Olark HQ, and I’m excited to be a part of it! Here’s to new adventures!

P.S. Keep in touch! I’m for Olarky goodness (and as always,

I don’t run like a Nike commercial

That’s pretty much how I describe my running skills. A few years back, I got peer pressured into a work running team, and here I am now – 4 (!!) half marathons under my belt, and having spent more money than I would have thought possible on running shoes.


While my running style is definitely Phoebe over Rachel, I’m having a blast. If you’re new to running, here are a few of my favourite run tips:


Duct Tape Selling

I’m a big fan of John Jantsch, and his work with Duct Tape Marketing. For those unfamiliar, John’s an expert marketing consultant, working with businesses around the work to help them grow.

Sound familiar? Yup, that’s definitely right up my alley! That’s why I’m excited to share some news with you – I’m featured in John’s latest book: Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar.

You’ll find me in Chapter 9: Become an Authority. I share my story, and really my whole philosophy – it’s about helping your customers, sharing valuable content, and being a trusted partner. All of that comes before the sale, and really, is what business is all about – solutions that help us both win.


I’d love to hear your thoughts on the book – let me know what you think! It’s a huge honour to be included with some amazing leaders in this book – John, I can’t thank you enough!

It’s the little things

A friend and I got to talking the other day about things we do to make life better – to keep improving, and to be happy. In only a couple of minutes, I had quite a few of those little things I’ve learned about myself that just make my life happier:

– Surround myself with amazing people. They say that you’re the average of the 5 people you spend the most time with, and I definitely agree with that. Have people in your life that you trust, can learn from, and have fun with. Life is too short to not have a great community around you.


– Know what makes you happy, and do those things. Not just the big things (career, work), but little things make a huge difference in making life better, especially when I’m super stressed or busy. From buying the good ice cream (worth it) to morning living room dance parties (no surprise here) – a little bit of happiness goes a long way.


– Challenge myself. Recently, this has been running – pushing myself, taking on challenges, and doing things I enjoy (even if they don’t come naturally). The benefits of this are far beyond the actual runs, and it feels good to do something outside of my comfort zone. Working hard, learning new things, and seeing it all come together – there’s no feeling like that.


– Keep learning. Don’t be afraid to ask questions. Read a LOT. Keep a tab open so I can double-check definitions or spelling (this is a small one, but a good one, especially if you write a lot). Ditto for wikipedia.


There you have it. A few of my little (but important) things – what are yours?

What I’ve been up to

Well, it’s been awhile, hasn’t it? I can’t believe it’s been almost a year since I’ve moved to the west coast (evidently, I’ve been keeping busy! :) )

Now that I’m settled in, here’s a few of the posts I’ve been doing at Kashoo. Check ’em out!

  • Switching From Cash Basis to Accrual Basis Accounting on LinkedIn Pulse
  • How to Quit Your Day Job and Go Your Own Way on the Kashoo blog
  • 5 Tips for Small Business Financial Health, one more on the Kashoo blog



I live here now.

I live here now:

Photo credit: Julius Reque
Photo credit: Julius Reque


That’s right – this Torontonian has made the move to the West Coast – Hello, Vancouver!


When I started with Kashoo (almost two years ago now!), I got to get to know Vancouver – the fresh air, mountains, beaches, and SO much good food! As time has gone on, my bicoastal life has definitely been fun, but I’m happy to say goodbye to long hotel stays and a few less 5 hour flights with my new home.

With this move comes some other exciting news – I’ve taken on a newly expanded role as Director, Marketing & Communications here at Kashoo. Taking on some new challenges, doing what I love, and getting to talk to even more of our entrepreneurial and small business customers – to say I’m excited would be a huge understatement (for those that know me, you know that’s true!).

Talk about a warm welcome! Bubbly from our own Wendy Rose (CFO &
Talk about a warm welcome! Bubbly from our own Wendy Rose (CFO &


I’m saying hello to the awesome team here at HQ more often (and who made this move 100% easier!), more desk-dance parties and patio lunches, and continuing to work hard to make a big difference in the world of our customers.

You know what they say about the West Coast lifestyle – beaches, skiing, runs by the water – let the adventures begin! I have to give a shout out to my awesome friend Cait, who’s given the best Vancouver tours (through food & hiking).


Before you go missing me too much, Toronto, I won’t be too far away. I’ll be back for events/meetings/family fun – and maybe even a Wonderland trip or two :)

Toronto, you’ve been good to me. Vancouver, I’m excited to see what’s next!

Business Travel Tips and Tricks [a post from the Kashoo blog]

It’s been awhile! My latest post on the Kashoo blog helps to explain why.


As part of my role at Kashoo, I travel — a lot. I meet with customers, I speak at conferences, I do product demos. In fact, there’s a good chance I’ve met you! (Yes you!) And to the disbelief of my friends and family, I do not fly first class, personal assistant in tow. Instead, I’ve mastered the road warrior ways with a few trusted business travel tips and tricks that can help any small business owner stay sane.

To read more, check it out here… Kashoo blog