I’m a big fan of John Jantsch, and his work with Duct Tape Marketing. For those unfamiliar, John’s an expert marketing consultant, working with businesses around the work to help them grow.
Sound familiar? Yup, that’s definitely right up my alley! That’s why I’m excited to share some news with you – I’m featured in John’s latest book: Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar.
You’ll find me in Chapter 9: Become an Authority. I share my story, and really my whole philosophy – it’s about helping your customers, sharing valuable content, and being a trusted partner. All of that comes before the sale, and really, is what business is all about – solutions that help us both win.
I’d love to hear your thoughts on the book – let me know what you think! It’s a huge honour to be included with some amazing leaders in this book – John, I can’t thank you enough!