Duct Tape Selling

I’m a big fan of John Jantsch, and his work with Duct Tape Marketing. For those unfamiliar, John’s an expert marketing consultant, working with businesses around the work to help them grow. Sound familiar? Yup, that’s definitely right up my alley! That’s why I’m excited to share some news with you – I’m featured in John’s latest book: Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar. You’ll find me in Chapter 9: Become an Authority. I share my story, and really my whole philosophy – it’s about helping your customers, sharing valuable content, and being a trusted […]

Business Travel Tips and Tricks [a post from the Kashoo blog]

It’s been awhile! My latest post on the Kashoo blog helps to explain why. As part of my role at Kashoo, I travel — a lot. I meet with customers, I speak at conferences, I do product demos. In fact, there’s a good chance I’ve met you! (Yes you!) And to the disbelief of my friends and family, I do not fly first class, personal assistant in tow. Instead, I’ve mastered the road warrior ways with a few trusted business travel tips and tricks that can help any small business owner stay sane. To read more, check it out here… […]

Kashoo Survives SXSW

Check out my latest post on the Kashoo blog: Earlier this month, we (along with thousands of other tech entusiasts) descended upon Austin, Texas for SXSW. Representing Kashoo and all things small business accounting software, Kasey and Chris met countless interesting people, sampled some delicious food, and even managed to come back with a few takeaways that we think will get any small business owner pumped to go out there and get theirs… Be the Company You Want to Keep One of Kasey’s favourite sessions was Age of Damage: Be the Company You Want to Keep, led by David Jones. […]

What I’m Reading: I’m Feeling Lucky

Last month, on the advice of many friends, I picked up I’m Feeling Lucky by Donald Edwards. It’s the story of “Employee 59” at Google, and an insider’s view of the early days of the company. Written from the perspective of one of the early marketers at Google, it tells the story of the years between start-up, and household name. In terms of the book itself, it’s an easy read – some technical details, but I found those just added to the storyline (and added an extra layer of interest for those into those kind of thing, like I was). […]